What is the initiative Heroes drive in pajamas?
Heroes drive in pajamas is an initiative for less driving under the influence of alcohol. It aims to lower the number of instances of drunk driving and raise awareness about harmful drinking among young people by including all participles to make this change happen: youth, parents and local community, especially in the rural areas where chances for alcohol-related traffic incidents are twice as high as in the cities.
Today, alcohol is the cause for every third fatal traffic incident and almost a quarter of these are caused by young people between 18 and 29 years. This is one of the challenges that encouraged us to use integrated approach in local areas to change opinion and behaviour of young people, and empower local community for listening to suggestions and measures stated by young people to secure better traffic safety for them.